Crisis Management in PR

No one likes to think about the worst case scenario, but have you considered how you’d react if your brands got hit with a horsemeat-scale disaster?

Managing a crisis involves being prepared for questions from the media and continually tracking the reputation of your company or client in both traditional and social media, all whilst juggling current campaigns and making the necessary adjustments.

Luckily, there’s some great tools available to provide much needed support in the hour of need. To find out how you could take a few easy steps to help prevent your crisis management strategy from falling flat, download our whitepaper and get prepared to avoid, avert and alleviate a disaster, just in case the worst should happen.