Cardiff University

Cardiff University

Cardiff University is an ambitious and innovative university with a bold and strategic vision located in a beautiful and thriving capital city. We excel in producing high quality, innovative research that translates into benefits both locally and worldwide.

Our public affairs team oversee the University’s corporate relationships with political stakeholders at a UK, Welsh and local level. This sees us liaising with government and with elected representatives on relevant areas of public policy, and to ensure that our research is fed into the policy-making process.

“Vuelio has transformed and professionalised Cardiff University’s approach to public affairs, and has given us a much clearer picture of how we engage with our stakeholders.” – Ed Bridges, Public Affairs Manager, Cardiff University

The Challenge

While the University has historically had good relationships with our political stakeholders, the management of those contacts had at times been haphazard. Valuable contacts were sometimes lost when individuals left the University, key interactions were often not recorded, and it was sometimes hard to evaluate the level of interest/take-up from stakeholders in our work. Previous attempts at using a database to manage these contacts hadn’t worked, primarily because we had tried to tag public affairs onto databases which were more appropriate for sales or marketing.

The Solution

After looking around for an appropriate solution, it quickly became apparent to us that Vuelio was not only the best database for our needs, but would significantly enhance the work of the team. We were particularly impressed by the level of information available on the Vuelio Database about our stakeholders. This has allowed us to do things like identifying groups of politicians interested in particular areas of our research and target briefings to them.

The database also had as much data for political stakeholders at a devolved level as it did for those in Westminster – something which, for us, was a key requirement. We have also been consistently impressed by the level of technical support we have received from Vuelio, which is allowing us to get the most out of the system.

Benefits and Results

In the four months we’ve been using Vuelio, we have been able to track how many and which stakeholders have been opening and reading our briefings, and tailor/improve them accordingly. We have also been able to put steps in place to ensure that interactions with key stakeholders are properly recorded so there is a lasting record of who has met with the University (and, just as importantly, so we can identify who hasn’t).