Brand Awareness, what it is and how to get it right!

We may already be halfway through the year, but it’s not too late to create brand awareness. In order to stand out from the crowd, you need a strong brand. If you want to make sales and drive equity, customers need to be aware of what your brand is and what you’re offering.

When it comes to brand awareness, the thing you should ask yourself is to what degree do your customers associate your brand with a specific product? Here at Vuelio, we have become synonymous with our work with influencers as we have over 11,000 bloggers on our media database, we run weekly top ten blog rankings and a yearly award show.

With ever increasing competition and oversaturation in the marketplace, you cannot assume that your customers will automatically find you, and this is why it’s important that you develop strategies to actively reach out to potential and existing customers.

For many PRs, social media is now the most powerful tool when it comes to brand management. The popularity of social media has gradually shifted the focus from the product, onto the customer. Through direct engagement with potential customers, you can enhance your brand awareness.

With unprecedented access to your audience, you can create a tailored brand experience. Through strong communications, you can become participants in your ‘brand narrative’, which will help you to create a level of trust and authenticity that traditional marketing often misses. By choosing content carefully and what channels you use to disseminate it, you can reach your audience more effectively.

Content is king! You need to think beyond marketing and PR. Invest time in creating original content as it will help to drive SEO and encourage social media engagement. If people are engaged with your content, if you are creating conversations relevant to your audience, and people are having positive conversations about you, you can establish your brand as a leader in your industry.

Here at Vuelio, we recently have started doing guest blog posts with reputable thought leaders like John Brown from Hotwire PR and prominent PR bloggers like Michael White, which is another great form of brand awareness. If you partner with industry recognised figures who have large followings and are respected within the industry this can give you exposure, authority and potentially attract new customers.

When it comes to bloggers, influencer marketing is big business. When it comes to marketing, influencers are now one of the most powerful tools of PR. Statistics now show that bloggers now have the power to influence people’s buying decisions more than traditional forms of media. Collaborating with the right influencer can substantially boost your trustworthiness and can lead to potential sales leads.

And lastly why not try sponsorship? Securing the right sponsorships can give you access to your key demographic, helping you to extend your reach and improve your brand reputation.